You are a business or life coach, for start-ups. You are advising people about whether or not to improve their public profile by guest blogging. So, why would your client even consider writing for someone else's blog? To get access to new audiences, of course. Because they want what marketers call 'reach' - the website for which they are blogging might have something that they don't, which is a different, possibly larger audience.

Linked below, is an article by the American marketing website hubspot, which talks about Guest blogging. It tells you everything about the marketing aspects of guest blogging - there are all sorts of measurements to be made, to see if the metrics indicate whether you should carry on doing it. All good advice, for an established blogger.

So, what can I possibly know which is more than the great site Hubspot, with its huge marketing machinery and clients spread across the world?

Because marketing is 'sold' in volume, sliced up into thin slices. Selling their services to you is the prime objective of Hubspot - they want to do your marketing, so everything written there is skewed towards that objective. Does a start-up client have the money to do this yet? Most likely not.

I would say to your clients - write clearly, and make it easy for the recipient of your client's blog post to choose them, out of many other submissions. What I have to say is digestible, and in the host of other things that a founder has to do, far less overwhelming. It is just eight slides. Enough time for you to add value on the backbone, using your own experience.

Everything You Need to Know about Guest Blogging

Here's a complete set of resources on guest blogging, including what guest blogging is, and how to become a successful guest blogger.

blog.hubspot.com